You have surely seen the word “promo video” used a lot, generally in the context of promotions for an upcoming event.
But essentially, what is a promotional video? Why would you want to create one? And how do you produce one that’s effective for your business?
Here, we’ll cover all these topics and more, as well as the potential benefits of making a promo video and how to effectively use them in your entire video marketing plan.
Let’s dive deep into it!
A promotional video is a video that intends to express the key messages clearly by building online awareness for upcoming events and promotions of brands. Promo videos are also helpful for promoting a specific marketing initiative, sale, or event.
However, promo videos serve best for attracting new visitors, especially if your viewers are new to your brand. It works like a teaser of an upcoming movie. Draws the customers to find out more.
There are various ways to create a promotional video, but all follow the same basic steps.
First, let’s overview the basic steps and then dive deeper into making compelling promo videos.
The promo video may seem simple in concept, but you must focus on a few key elements. Use these tips to make your promo video stand out!
Focus on Keywords and Key Concepts:
Before making a promotional video, you must think of the key takeaways you want your audience to remember about the promotion. Choose from 3 to 5 of the most vital chips in your product.
Just to give you an example, suppose you’re making a promo video for a small business. In that case, you must focus on a few core values your audience could connect to and don’t overpay for production.
Think of a Teaser:
The primary goal of the promo video isn’t mainly to take a deep dive into your product or services. Don’t try to be a mystery.
It would be best if you focused on fewer questions and more answers. However, keep it as a quick, attention-grabbing trailer to highlight the promotion of the event.
Make Your Video Concise:
You must have heard of the phrase, “Brevity is the soul of wit.”
Keeping your script short is the key to a compelling promotional video. Promo videos can be up to a minute, but under 60 seconds are perfect.
Event promos can go longer, but we don’t recommend going over a minute if you can help it. Moreover, don’t overpay for something you don’t intend to use.
Don’t Overlook Graphics:
A visual call to action is crucial in creating a compelling promotional video. Graphics help to highlight essential information in creative ways. It’s always best to plan when it comes to graphics.
Visual titles help the viewer focus on what you want them to remember. For example, if there is a discount code, dates and times for events, or deadlines for the end of a sale, prefer using attractive graphics. However, don’t overpay for stuff you don’t intend to use.
Create Multiple Versions for Social Media:
Promo videos tend to serve effectively, especially for time-sensitive promotions. Try creating a handful of alternate edits of your promo videos rather than creating monotonous ones. It will help if your social feeds don’t get too repetitive.
Social channels are one of your company’s key owned audiences. You need to push out your promo video on your social media feeds.
Promo videos might seem simple but making the best use out of them isn’t always easy. The proper promotion can bring in big bucks for companies, so don’t skip when it comes to creating the perfect video collateral.
Promo videos also help elevate your overall brand identity and voice. Therefore, striking the right balance is essential if you want your brand to succeed.
After going through the tips for making your promotional video effective, we have the best option for you.
At Hussel media, we create high-quality photography and videography for our clients. The best thing is that our professionals can help you make high-quality promo videos that would help you save time, make big bucks, and prevent you from any hassle revolving around creating a promo video on your own.
You can contact us, and we are here to serve you at our earliest.